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You are the Catholic Brand


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By Matthew Kilmurry

Is there a brand you’re convinced everyone should try? What if that brand is the Catholic Church? How do you, as an individual or a parish, start evangelizing your Catholic faith with the same enthusiasm you let people know about your favorite car, restaurant, or clothing brand?

The most powerful marketing force available to the Catholic Church is you and your faith—the dirt-under-your-fingernails, head-on-the-pillow-exhausted, self-dying, relentless kind of belief. You know your faith, you know your audience, and you personalize your message.

Matthew Kilmurry guides you on the path to becoming a brand evangelist for the Catholic faith, from crafting your personal faith mission statement to a personal inventory that helps you get to know your faith, and yourself. Using the tools in this book, you or your parish can become a brand evangelist—confidently sharing your faith and influencing others to love it as much as you do. Be converted anew—and go evangelize!


Matthew Kilmurry articulates a fresh vision of the Good News of Jesus Christ. His voice is authentic and moving as he witnesses to the love and power of Christ and also encourages us to witness with intention and passion. -Sr Theresa Rickard, OP, DMin, president and executive director, RENEW International

Christianity, and sharing the Good News, depends on Christians. That's right: YOU! Matthew's book reminds us of the essential truth about living our faith loudly, proudly and effectively. We all need to work on our brand of faith--not by wearing it on our sleeves, but by living it out from our hearts. This book can help the average Catholic to become an extraordinary evangelizer. -Rev Leo E. Patalinghug, author, speaker, television and radio host,

Beautifully written and exceptionally real, You Are the Catholic Brand provides practical ways to offer others an encounter with Christ and his Church while deepening personal faith. Matthew Kilmurry shows clearly how evangelization starts with a creative and courageous invitation by the Holy Spirit and us. -Rev Frank Donio, SAC, Director, Catholic Apostolate Center, Washington, DC

As Catholics, we are privileged to be spokespersons for the most life-changing product the world has ever seen: the Gospel. With humor and depth, Kilmurry will help Catholics of any age share their faith more confidently, effectively, and with greater impact. -Rev Michael White, pastor of Church of the Nativity, Timonium, MD, and author of the best-selling book Rebuilt

I'm a sinner. You're probably a sinner, too. And for sinners like us, the thought of representing Catholicism to the world isn't just scary--it seems like the ultimate spiritual joke! But in this book, Matthew shows us how to represent and pass along our faith. It's our job as Catholics, whether we're ready or not. -Lino Rulli, The Catholic Guy (Sirius XM Satellite Radio), author of Sinner and Saint

Matthew Kilmurry has done the impossible: He has combined the lessons of marketing with the demands of the new evangelization, creating an absorbing guide for all Catholics who want to spread the Good News of our faith, but are unsure how. With unflinching honesty, Kilmurry draws lessons from his own personal experiences and successful marketing career, giving practical suggestions to help even the shiest of disciples accompany, encounter and change all those we come in contact with, starting with ourselves. -Greg Erlandson, author, editor, publishing executive

You are the Catholic Brand is a wonderful resource for parish leaders and others in ministry as well as an invitation to all the faithful to see how marketing techniques can be appropriately applied to evangelization. How we share our own experiences as Catholics and how we communicate the importance of the Catholic faith in building a personal relationship with Jesus is directly related to our success in helping others to better know Jesus through the Church. Matthew Kilmurry expertly melds marketing and evangelization in this unique guide that I pray will help the faithful answer God’s call to spread the Good News to all Nations, in 2016 and beyond. -Most Rev William E. Lori, Archbishop of Baltimore

Bravo, Matthew Kilmurry, for summarizing succinctly, powerfully, vividly and hopefully the role and mission of Christians in today’s world. Pope Francis says Christianity is an encounter with Jesus that brings us to others. Matthew understands the urgent need of this encounter very well and will help you understand it, too. I highly recommend this book to pastors, evangelists, lay leaders, youth ministers, university chaplains, and serious Catholics who are trying to dialogue with the world around us. It is a breath of pure oxygen. -Rev Thomas Rosica, CSB, CEO, Salt and Light Catholic Media Foundation, English-language attaché, Holy See Press Office

Matthew Kilmurry invites us to brand training about our faith. Speaking from the intersection of faith and consumer culture, You Are the Catholic Brand is an enthusiastic, interesting, and accessible take on evangelization. I appreciate it for helping us to read the signs of the times. -Daniella Zsupan-Jerome, Phd, professor of Pastoral Theology, Notre Dame Seminary Graduate School of Theology, consultant to the U.S. Conference of Catholic Bishops Communications Office, and author of Connected Toward Communion

Matthew Kilmurry has been at the forefront of the efforts of the Church to move its communication into the digital age. Matthew's heart is deeply rooted in his Catholic faith, something that is branded on his soul. The uniting of his faith and his experience in creating brands has brought forth You Are the Catholic Brand—a wonderful book on how to communicate the Good News in a digital age. -Most Rev Christopher Coyne, Auxiliary Bishop of Indianapolis

The practical advice in Matthew's book comes at a perfect time when so many people seek a greater understanding of their identity as Catholics. His real-life examples and encouragement help us, the Body of Christ, articulate a greater purpose for our lives and rise to the challenge of being more courageous and authentic witnesses to the Faith. -Jennifer Baugh, founder and executive director of Young Catholic Professionals (YCP), a national nonprofit organization inspiring young professionals to Work in Witness for Christ

Matthew Kilmurry is a fresh and engaging new voice within the Catholic world. In his book, You Are the Catholic Brand, readers are afforded a penetrating look into Kilmurry's marketing mind as he effectively enables you to share your love for Christ and his Church with a hungry world. This is a smartly conceived book that will certainly reshape the way people present their faith to the world. -Kevin Wells, former sportswriter, speaker, and best-selling author of Burst: A Story of God's Grace When Life Falls Apart

Author, Matthew Kilmurry, is the former director of marketing at the United States Catholic Conference of Bishops. He developed web, mobile, and social strategies to promote the USCCB's wide range of programs as well as worked on major efforts, such as the World Meeting of Families 2015. Currently, he is the senior director of marketing at an international law firm. Matthew earned a bachelor’s degree in English from Ohio State University and a master’s degree in marketing from Johns Hopkins University.

Paperback, 2016

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